Seasoned Product Manager with proven ability to lead product from concept to launch through various life cycles; unique combination of “in-the-trenches” startup experience and solid data-driven / cross-functional skills developed at large corp.
Product Lead and Founder
New York, NY
2014 - 2017
Conceived and launched Photofaire.com, a two-sided online marketplace to help customers find and book professional photographers.
Senior Product Marketing Manager
New York, NY
2012 - 2014
I was responsible for product marketing efforts of the Simplicity credit card and leveraged A/B testing and user research to drive conversion rate.
Product Manager
Seoul, Korea / Shanghai, China
2010 - 2012
I was chosen to join a team of 10 across the globe to participate in a product leadership program. In Seoul, South Korea I led a cross-function team to revamp user on-boarding experience across the branch, phone and internet channels. In Shanghai, China I led localization of a high-end credit card.
Product Manager
Wilmington, DE
2006 - 2008
As a product manager, I owned P&L for four states totaling over $62MM in annual premium. This role involved extensive cross-functional leadership and collaboration with marketing, actuarial, legal, compliance, claims, underwriting, and E-business teams.
Associate Product Manager
Wilmington, DE
2004 - 2006
I was responsible for profitable growth for five states with over $15MM in annual premium; As analyst for the product team, I also performed analysis on channel, campaign, retention, profit, and customer segmentation.
The Product School
Coding for Managers
2017
The University of Chicago Booth School of Business
MBA in Finance and Marketing
2008 - 2010
University of Delaware
M.S. in Applied Economics
While at University of Delaware, I was a research assistant and invited 80 consumers to our lab to gauge their willingness to pay for healthy food products. The research was later published on Journal of Agricultural and Resources Economics Review. It was my very first user research experience and taught me the discipline of structuring a user research and leverage data to tell stories.
RESUME
Work
experience
Education
Skills
A / B testing, SQL, Regression
User Research
HTML5, CSS, Javascript
Ruby on Rails
Balsamiq, InvisionAPP, Asana, Trello
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