Building the customer review function is no brainer for us. This is a great way to help customers curate the best photographers based on peer customer feedback. The challenge for the team was, how do we get the initial reviews with limited transaction?
Customer Review Function
We decided to do a few things:
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We implemented an API to integrate photographers' existing google review into our site.
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We asked each of our photographer to provide up to 5 prior customer contacts, along with customer receipt or email confirmation for validation. Then a survey was sent to capture the customer review.
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We added label next to each type of review so customers can differentiate Photofaire's own reviews from Photofaire verified review and google review.
We were fully aware this may not be the ideal way of capturing unbiased review, especially with the Photofaire verified review method. Our goal was to let the customers get to know our photographers better through peer customer perspectives, so they can know how the photographer works, the style, communications prior to making a booking decision.
